The Mass Relevance story began in the spring of 2009 as three entrepreneurial Austin developers – Barry Cox, Brian Dainton, and Eric Falcao – met on Tuesday nights in East Austin coffee shops to envision and develop TweetRiver, the deepest and most flexible real-time social media curation platform in the market. At the same time, Sam Decker, founding CMO of Bazaarvoice, was exploring a thesis for his next venture. As a pioneer in the explosive growth of both digital and user generated content, Sam was looking for an opportunity to help companies reduce the fragmentation of customer attention across displays and make the most of real-time social media trends. He joined their Tuesday night sessions and it soon became apparent that they had the right combination of ideas, product, talent, and timing to form a company. Mass Relevance was formed, and the technology became the foundation of a new enterprise-class social integration company.

We believe that social experiences should be designed to engage your audience with visually compelling displays of the most relevant social media content. These experiences drive interactivity, loyalty, and lead to real business results for brand, media, and entertainment companies. We’ve created a powerful social engagement platform which supports advanced sourcing, aggregation, curation, moderation, display, participation, and integration capabilities around social content.

The Mass Relevance team has added a set of products, services, and custom technology around this platform, and have architected a roadmap for the future of social curation. The company has been fortunate to serve clients such as MTV, NBC Sports, Fox Sports, Parmount Pictures, New York Times, Pepsi, American Express, Cisco, and over a hundred others. In 2011, Twitter selected Mass Relevance as the first curation partner officially licensed to re-syndicate Twitter content.

Today, we are rapidly building a talented team of social marketing experts and developers to help as clients keep pace with a fast-moving market. If you follow our tweets, perhaps you’ll find out which Austin coffee shop will host our next Tuesday night meeting. @samdecker, @bdainton, @efalcao, @massrelevance