Case Studies

Lifetime’s Project Runway Uses Polling to Engage Audiences

#1 program in social media activity (over 935k) for the week of season finale (10/24-10/30), beating all Cable and Broadcast programming including The X Factor, The Walking Dead, and Jersey Shore.
The season premiere on July 28, 2011 ranked #1 for the night in social TV, beating all cable and broadcasting programming.
#2 on Klout’s Top 10 Most Influential TV Shows.
Most engaging cable TV series in the social media landscape, averaging 4.9 comments per unique user, more than the ratio for any other cable TV series during this timeframe (7/28-10/27).

70% of Voice-related tweets during the first live episode included the hashtag #TheVoice
200,000 Voice-related tweets were sent during the June 7 episode alone
Roughly five times the social-media response of American Idol
#1 ranking among all episodic TV shows in social media engagement during its run

64% of visitors were new to the site and saw an average of 6 page views during the session.
Created a unique and engaging experience for visitors.
Filtered through over 1.2 million tweets to find the ones that were the most interesting.
Cut through the noise and filtered down to only the most interesting tweets that conveyed the sentiment of the crowd at any point in the show.

Organic Twitter follower growth: @goldenglobes Twitter account grew by 100% from 18k followers to over 36k followers.
Fan engagement and show content amplification: @goldenglobes was the most retweeted account for the night, receiving over 13.6k retweets that provided approximately 18M potential impressions for the Golden Globes.
Impressions and awareness: In total, the Golden Globes topic reached over 31.5M accounts. Over 127k Twitter users posted an average of 3.4 Tweets that provided approximately 398M potential impressions.