Our purpose: To inspire brands to involve their audience.

Sam Decker

Co-Founder & Chief Executive Officer

Sam Decker is Co-Founder and CEO of Mass Relevance, a social engagement platform that discovers, filters, and displays real-time content anywhere.  Prior to Mass Relevance, Sam was founding Chief Marketing Officer at Bazaarvoice, the leader in Software as a Service (SaaS) social commerce technologies serving over 1,000 brands, where he was responsible for building the company’s brand, products and platform.

Before joining Bazaarvoice, Decker spent seven years of leadership at Dell, Inc. in marketing, online, CRM, and customer-centricity strategy. From 1999-2003, he led Dell’s consumer web site, building Dell.com into the largest consumer eCommerce site at $3.5B in annual sales, and established global best practices in merchandising, analytics, product management, and operations. Sam pioneered Dell’s customer-centricity strategy and customer segmentation using Six Sigma methodology.

Before Dell, Decker spent more than six years in the Bay Area leading marketing, sales and product strategy at B2B and media startups. Decker has authored two books on word of mouth marketing and serves on the boards of Monetate, Needle, New Era, and the digital advisory board for P&G.Follow him at @samdecker.

Eric Falcao

Co-Founder & Chief Technical Officer

A technologist for over 14 years, Eric loves shipping software that builds value for business. Starting with a passion for computer security and networking, Eric got his first startup job at 16 working on all aspects of building one of the first broadband companies in the Los Angeles area. There, he gained practical experience in sales, support, and network engineering. Eric parlayed his early passion for technology into a BS in Computer Science from the University of California, Irvine.

After college, Eric and his wife moved to Austin to pursue a better quality of life in a high tech hub. While in Austin, Eric has worked at three startups prior to founding TweetRiver (now Mass Relevance).
As Chief Technology Officer at Mass Relevance, Eric focuses on API, scaling, data modeling, infrastructure and some product engineering when he finds time. Follow him at @efalcao.

Brian Dainton

Co-Founder & VP of Engineering

A 15-year veteran of Austin high-tech startups, Brian has taken over a dozen commercial applications from napkin sketch to production. He started programming at age 8, when he typed a game (in BASIC) from a book into his TRS-80 Color Computer II.

Brian holds a BS in Computer Science from UIUC (University of Illinois at Urbana-Champaign). Originally on UIUC’s NCSA Mosaic team (though he never knew him, Brian actually inherited Marc Andreesen’s desk), he quickly moved into web development and Java, and his dev skills took him to Austin, TX. There, he wrote and shipped multiple products for Trilogy, a dotcom boom-era software powerhouse.

Later Brian led development projects and teams at allmystuff, Optive Research (bootstrapped & acquired), and then went to FiveRuns, where Brian made his transition from Java to Ruby and Rails. In 2009, Brian went from FiveRuns to PeopleAdmin, where he moved a self-hosted 9-year-old Java SaaS application to Ruby, Rails, and the cloud.

Outside of Mass Relevance, Brian’s most ambitious project is raising Noah and Luca, his two boys, with his beautiful and patient wife, Vanessa. Brian is a grammar fiend, agonizing over words, and he loves poker, leisure sports, Las Vegas, and a good homebrew. Follow him at @bdainton.

Jesse Redniss

Chief Strategy Officer

Jesse Redniss is an Emmy-nominated entertainment executive who has been setting trends for multi-screen, digital brand building, creative development and marketing for the past 14 years. As Chief Strategy Officer at Mass Relevance, he develops, executes and aligns the company around strategic initiatives that anticipate client needs and move the industry forward. He also plays a key role in defining and supporting product development, client partnerships and go-to-market strategies.

Throughout his career, Jesse has pioneered industry-leading business models that shifted online properties from a simple entertainment purpose to revenue-generating destinations. Prior to joining Mass Relevance, he was the SVP of digital for USA Network, the no. 1 cable network. Jesse spent more than eight years spearheading USA Network’s digital, social TV and second screen initiatives while also managing technology innovations, monetization strategies and content development for the brand. With his vision and leadership, Jesse established the network as an industry trailblazer by extending the broadcast narrative to multiple screens (even before the term “second screen” was commonplace) via transmedia storytelling, social TV executions and cutting-edge gamification techniques.

Jesse has also previously worked at Tangible Media on the Atari and Midway games accounts as well as several leading advertising agencies specializing in media planning, buying and interactive strategy. He also held positions within the music industry at Volatile Media and SONY 550DMV.

Among his accolades, Jesse was ranked by Multichannel News as one of the ‘40 under 40’ to watch in the digital world. He was also the 2013 recipient of the TV of Tomorrow's Individual Leadership award as well as the Social TV Marketer of the Year for both 2012 and 2013. Under Jesse’s leadership, the USA Network digital team also gained industry recognition through various awards, including two Shorty Awards, two AdAge Media Vanguard Awards, the 2008 Beacon Award and two Addy awards.

Jon Driscoll

Chief Revenue Officer

As Chief Revenue Officer, Jon is responsible for driving the growth of Mass Relevance through expansion of the client base, partnerships, and revenue, as well as leading the servicing and support of Mass Relevance clients.

Prior to joining Mass Relevance Jon was Vice President of Strategic Account Sales at Convio. Convio helps non-profits such as, LiveStrong, Susan G. Komen for the Cure, and St. Jude Children’s Research Hospital use technology to build enduring relationships with their constituents. He spent 10+ years at Convio helping the company grow from under $1 million in revenue to over $75 million. In running the strategic account sales team his focus was on leading the enterprise sales team, navigating complex multi-million dollar deals comprised of both recurring software licenses as well as a multitude of value add services.

Before Convio Jon spent 8 years in the High Tech Software Industry with Trilogy Software and its spin off pcOrder.com where he was a founding member and focused on running several different business units. pcOrder.com delivered solutions to the computer distribution channel that helped drive efficiencies in quoting, pricing and configuring of computers and their peripherals. Clients included manufacturers such as Compaq and Hewlett Packard, distributors such as Ingram Micro and Tech Data, and hundreds of computer resellers across the country.

Jon is a graduate of the University of Texas Austin with a bachelors degree in Finance and has been lucky enough to live in Austin ever since. He enjoys living an active life style and loves being around his two young sons. Follow him at @jtdriscoll.

Kevin Dasch

Chief Financial Officer

Kevin is responsible for finance, operations, and corporate development at Mass Relevance. Prior to joining Mass Relevance, he spent five years at IMVU as VP, Finance and Business Development for IMVU, which he helped grow 10x to $50M+ in annual revenue during his tenure. At IMVU, he oversaw all corporate functions, analytics, and IMVU’s virtual economy.

Prior to IMVU, Kevin spent seven years at Dell, where he most recently led the company’s Corporate Strategy Group, reporting to the Office of the CEO. Kevin also led marketing for Dell’s $4 billion Consumer and Small Business private label financing portfolio and was a consultant in Dell’s Corporate Development Group. Before Dell, Kevin was a management consultant with I/S/O Health Care Group, now a division of Monitor.

Kevin earned a B.A. in History from Princeton University and an M.B.A. in Finance and Accounting from The McCombs School of Business at The University of Texas at Austin.
Kevin is an avid reader of American history, a fan of the Texas Longhorns, and a very amateur triathlete.

Manish Mehta

Chief Product Officer

As Chief Product Officer, Manish is responsible for continuing to expand Mass Relevance's platform and solutions to meet the needs of large, global organizations while enabling breakthrough consumer experience through social. He is passionate about building technology that engages consumers in conversations, while improving marketing and advertising performance for brands. 

Prior to joining Mass Relevance, Manish served as CEO of Marketvine, a leading SaaS company providing Social Inspiration and Discovery Driven eCommerce solutions for Retailers and Brands. He founded Marketvine as a stealth mode incubation effort within Dell in 2012, and successfully drove all aspects of the business including capital funding, sales, marketing, product, engineering, client services, and operations, independent of Dell.

Manish originally joined Dell in 1995, and provided visionary leadership across several roles that helped transform the company's business. He founded and served as VP of Dell's global Social Media & Community group, driving Dell to be recognized as the #1 social media corporate brand. He also led innovation efforts for Dell as VP of Dell Labs, VP of Social Commerce Incubation, and a Partner at Dell Ventures where he served on over a dozen boards. Manish was one of the original founders of Dell Online, growing Dell.com to the largest eCommerce site in the world in the late 90's while pioneering industry leading eSupport and community forums. He later served as VP and Global GM of Dell.com, leading all business units and geographies.

Before joining Dell, Manish spent several years in Silicon Valley and also worked at nuclear power facilities on the East Coast. He holds a B.S. in Electrical Engineering from Rutgers University. He is active in the Austin community and holds board positions at Austin’s landmark Paramount Theater and the Austin Theater Alliance. Manish spends most of his free time with his wife and two children as a part-time chauffeur, coach, guidance counselor, therapist, masseuse, errand boy, cat groomer, help-me-study-for-my-test man, and check-out-this-cool-video-on-you-tube screener. Follow him at @mcmehta

Bob Tate


As Chief Client Officer, Bob is responsible for client service strategy and execution at Mass Relevance.   His 10+ years in the industry are varied with one connective tissue – optimizing the client experience.

Prior to joining Mass Relevance, Bob spent six years at Convio (now Blackbaud) where he served as General Manager of the largest business unit’s product line, Luminate and lead his team in the areas of on-boarding, client success, service engineering and retention.  During this time at Convio, he was deeply involved in operationalizing the partner strategy. Under Bob’s leadership, the company saw five years of increased customer retention.

Before Convio, Bob honed his experience in high-growth and rapidly changing environments when he arrived in Austin in 2001 and served as the VP of Marketing for (at the time) high profile start-up Hire.com, where he repositioned and reintroduced the company to the market.  During his tenure, the company’s product suite was rewarded product of the year.

Bob earned a B.S. in Marketing from University of Southern California and an M.B.A. from The Fuqua School of Business at Duke University.   When he’s not hitting it out of the park on the client side, Bob enjoys spending time with his family – including his two rescue dogs, Nelson and Charlie.