Recent Posts
Mass Relevance Secures $3.3 Million in Funding to Accelerate Growth of Social Integration Platform
Series A round will help Mass Relevance cement leadership in media and entertainment, expand to meet growing demand from brands and agencies Austin, Texas – May 16, 2012 – Mass Relevance, the technology leader in social curation and integration, today announced that it has closed $3.3 million in venture capital funding. The Series A round ...
The “Material Girl” Takes to Twitter
The “Material Girl” made her Twitter debut, with a little bit of help from her friends at Mass Relevance. To build up buzz for the launch of her MDNA album that happened on March 27, Madonna took to Twitter for the first time and hosted a Q&A chat with her fans. After a very successful ...
Marketing with a Mirror
What makes great marketing? I think it’s when you can really see, through the eyes of your customer, how great it is to use your product and are able reflect the emotions and passion related to the use of your product back to the masses. I’ve studied marketing and word of mouth for 20 years. ...