May 21, 2013

Hollister Drives 500% ROI with Social Sharing Campaign

Hollister knew the key to appealing to their social-savvy consumer was to meet them on their favorite platforms. Leveraging Twitter and Facebook, Hollister partnered with Mass Relevance to incorporate an engaging social component to their latest promotional product. Together, Mass Relevance and Hollister build a dynamic experience that "unlocked" t-shirt sales once social chatter reached a peak. 

Key Stats

  • With over 40,000 #InHollister T-shirt Tweets, Hollister successfully drove over 600% increase in mentions over the course of the campaign.
  • Online sales increased by 45% from the average day, indicating the power of activating consumers through social.
  • Over 44% of the total sales volume during the campaign was driven by the promotional product; Hollister also sold through 98% of their inventory through the campaign. 
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