12-year frog design Veteran to join Mass Relevance as Creative Director
Mass Relevance welcomes Eric Freedman as Creative Director to focus on product innovation and evolution
Austin, Texas — April 27, 2011 – Mass Relevance, a new leader in social curation, today announced that Eric Freedman will be joining their team as Creative Director. Eric, who comes to Mass Relevance after 12 years of leading creative teams at frog design, will focus on product innovation and evolution through user experience and interaction design. He will also lead the Mass Relevance design team as it provides social content visualizations and design solutions for clients. Eric will also shepherd the Mass Relevance brand and marking touch-points as it evolves and grows.
“Design is critically important to the value and growth of our company and Eric’s approach to interface design is holistic,” said Sam Decker, founder and CEO of Mass Relevance. “I worked with Eric for several years when I managed Dell.com. He has worked on every angle of brand, product and digital design for some of the largest brands at one of the most well-respected design agencies in the world. It is a tremendous honor to welcome someone of Eric’s caliber to the executive team. The entire team is excited to work with him and learn from him.”
Before joining Mass Relevance, Eric Freedman spent 12 years at frog design serving the last nine years as Creative Director. He focused on the creation of design solutions across a broad spectrum of platforms and touch-points while contributing to studio management and business development. At frog, Eric led large-scale web design efforts for top brands Dell, T-Mobile, and Microsoft. He has also done numerous Mobile UI/UX, embedded UI, and desktop software projects for companies including Alltel, Bell Canada, HP, and Motorola.
“Mass Relevance has built a phenomenal team of innovative leaders whose approach and strategy to real-time social curation and display is unmatched,” said Freedman. “Mass Relevance has quickly become the leader in enterprise social curation as it continues to work with some of the largest entertainment, media, and sports brands around. I am thrilled to join the team as Creative Director and look forward to exciting things ahead.”
About Mass Relevance
Based in Austin, Texas, Mass Relevance helps entertainment, media, retail, and manufacturing brands drive real-time engagement through social curation. The company is privately held with venture capital funding. For more information, please visit the company’s website at www.massrelevance.com.
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