Engage your audience with never-before-seen insights and trends from Facebook

See It In Action

You are looking at data on:
The NFL data below was pulled directly from Facebook and showcases insights from around the world over the last 24 hours.
1,173,521
Total Posts
815
Avg. P/min

Male/Female Breakdown

49% Posts from Men
42% Posts from Women

Age Range

0%
14%
20%
27%
21%

Related Posts

The iPhone data below was pulled directly from Facebook and showcases insights from around the world over the last 24 hours.
1,654,308
Total Posts
1,149
Avg. P/min

Male/Female Breakdown

60% Posts from Men
34% Posts from Women

Age Range

0%
7%
16%
31%
32%

Related Posts

The Reality TV data below was pulled directly from Facebook and showcases insights from around the world over the last 24 hours for 5 popular reality shows.
143,850
Total Posts
100
Avg. P/min

Male/Female Breakdown

71% Posts from Women
29% Posts from Men

Age Range

100%
15%
23%
29%
20%

Related Posts

Overview

Twenty-eight billion pieces of content are posted on Facebook every single day. How are you taking advantage of these conversations? Now, with Mass Relevance, you can capture those conversations to more fully engage your audience and offer more attractive sponsorship opportunities. As the first and only social experience platform granted full access to both Facebook’s Keyword Insights API and Public Feed API, Mass Relevance has the technology, expertise and unique Facebook partnership to weave your audience’s many social conversations into a compelling story, both on broadcast and digital. With our innovative platform, you can create social experiences built on real-time public Facebook conversations, insights, and trends.

Now you can drive audience engagement, ratings, and attractive opportunities for your sponsors by:

  • Showcasing unique content from public Facebook postings, pages, and chatter in real-time
  • Creating fresh, stimulating visualizations from demographic trends and geographic locations, sourced from all private (anonymous) and public mentions of any topic
  • Displaying snapshots of all social activity on Facebook in broadcast and digital
  • Offering sponsorships of these engaging experiences to brands

Examples

Create social ‘water-cooler’ moments

Objective

Use the best of the massive amount of conversations taking place on Facebook to increase the buzz and viewership for your shows. Use audience reactions to your reality TV programming to tell a compelling story. By tracking top moments throughout a season –you can show who is rooting for which contestant on a reality show competition by gender, location or age breakdown, track reactions to reality TV results and present any specific public viewer comments.

Results

Engage your sports fans by showcasing real-time popular topics based on demographic trends. Weave relevant Facebook insights – like which teams are generating the most conversations among men, ages 18-34 – into integrated social experiences. With real-time photo walls, public conversation streams, and polls, you’ll build social “water-cooler” moments that get fans excited to be part of the conversation.

Find new audiences and increase social buzz about timely news topics

Objective

Create compelling visual experiences related to relevant public conversations about current news and events. Filter and display aggregate and anonymous demographic data representing all conversations happening on Facebook. Offer brands the opportunity to sponsor these unique social experiences reflecting never-before seen data from Facebook.

Results

Create compelling visual experiences related to relevant public conversations about current news and events. Filter and display aggregate and anonymous demographic data representing all conversations happening on Facebook. Offer brands the opportunity to sponsor these unique social experiences reflecting never-before seen data from Facebook.

Amplify the buzz about your reality TV programming

Objective

Use the best of the massive amount of conversations taking place on Facebook to increase the buzz and viewership for your shows. Use audience reactions to your reality TV programming to tell a compelling story. By tracking top moments throughout a season –you can show who is rooting for which contestant on a reality show competition by gender, location or age breakdown, track reactions to reality TV results and present any specific public viewer comments.

Results