Instead of one or two go-to activities, he relies on a menu of possibilities to offset the rigors of the business world. Decker, a California native, is juicing up his fifth startup. Austin-based Mass Relevance, which launched in 2010, manages Twitter messages for clients.

http://www.bizjournals.com/austin/print-edition/2012/02/17/journal-profile-sam-decker.html

“Once Jennifer hit the stage, all traffic came to a complete stop. People stopped talking and they listened,” said Beverly Jackson, director of marketing and social media for the Recording Academy, at a Social Media Week panel Wednesday in New York. Talk around the tribute, she added, while diverse, was mostly positive, with 81% favorable sentiment. Social-marketing company Mass Relevance helped tally the numbers.

http://adage.com/article/digital/grammys-rocked-twitterverse/232769/

http://www.prnewswire.com/news-releases/the-recording-academy-and-cbs-to-launch-grammy-live-on-grammycom-and-cbscom-along-with-a-mobile-app-giving-music-fans-multi-screen-experience-of-events-leading-up-to-musics-biggest-night-138840134.html

Twitter says that the final few minutes saw an average of 10,000 TPS, which was enough to break the record in itself, but the wave of tweets peaked at the 12,233 TPS mark.

The news should not come as any surprise as Twitter continues to grow, both in terms of users and activity, which makes every Super Bowl more interactive and social than the previous year’s. Indeed, using the same logic, next year’s US election is tipped to be the most social one ever.

http://thenextweb.com/twitter/2012/02/06/super-bowl-xlvi-just-became-americas-most-tweeted-sporting-event/

http://www.marketwatch.com/story/the-recording-academy-presents-3rd-annual-social-media-rock-stars-summit-how-musicians-monetize-through-social-mobile-gaming-2012-02-03

The agreement with the Austin-based social curation technology firm will see the introduction of new social initiatives for City fans attending and watching matches during the remainder of this season.

http://www.tribalfootball.com/articles/man-city-break-new-ground-twitter-initiative-2676331

http://www.marketwire.com/press-release/manchester-city-football-club-scores-big-with-twitter-curation-from-mass-relevance-1614380.htm

http://www.lostremote.com/2012/01/20/oscars-com-gears-up-social-efforts-for-84th-annual-ceremony/

Mass Relevance partnered with nearly 100 TV producers, broadcasters and publishers last year, in addition to our work with brands and retailers (stay tuned for more on this). In collaboration with our clients, we established best practices and processes to integrate real-time social content into live and scripted shows, next to articles and immersive social experiences.

Our Director of Content and Production, Derek Dodge (ex-CNN Social Producer) put together this ‘sizzle reel’ of some our TV and media work last year.

When it comes to social, we’re seeing more and more US and international TV producers are ‘getting it’. Broadcasting executives are paying attention to how integrating social into linear TV and digital is making a difference in audience growth and tune in. These are early days, but those who are moving now are the ones that are evolving and gaining competitive advantage. Moreover, we’re witnessing a ‘building’ of audiences over time. So there’s a “Net Present Value” effect of getting started with social now. Each audience member that experiences the opportunity to engage socially is more likely to amplify that experience and come back. Perhaps this is why The Voice (in their first season) was the most social show, despite American Idol launching 10 years ago.

Where is this all going? We see producers and publishers are evolving quickly after an initial project, event or show. They’re looking to consistently integrate their real-time audience into the show, the site, the app, the second screen experiences, and involve talent in the experience. At Mass Relevance we’re ready. We’ve built the infrastructure of real-time social aggregation, filtering and moderation at large scale. We’ve built many ready-to-go digital visualizations and our team now has a great deal of experience on how to integrate into TV and media. So the stage is set (no pun intended) for a big year in Social Experience Integration for 2012!

On Saturday, Jan. 21, a new league of innovative legends will emerge during the inaugural Austin Startup Olympics, a grueling 10-event competition featuring eight of Austin’s elite startups – Adlucent, Boundless Network, Build-a-Sign, Mass Relevance, SpareFoot, Spredfast, uShip, and Whale Shark Media.

http://www.prweb.com/releases/2012/1/prweb9115083.htm