

3 Steps to Enhance
Your Media Strategy
Converged media best practices, tips and case studies
Our real-time platform helps you discover, filter and integrate unique social experiences
into all of your media and marketing efforts.
See Social
Engagement in Action:
Build real-time marketing engagements into your “owned” media to boost advertising and marketing results.
Create sponsorable social media experiences and involve the audience in your broadcasts, live events and digital properties to grow viewers, fans and loyalists.
Deliver a true converged (paid / owned / earned) media strategy for your clients and turn digital “push” experiences into real-time participation.
Hollister knew the key to appealing to their social-savvy consumer was to meet them on their favorite platforms. Leveraging Twitter and Facebook, Hollister partnered with Mass Relevance to incorporate an engaging social component to their latest promotional product. Together, Mass Relevance and Hollister build a dynamic experience that "unlocked" t-shirt sales once social chatter reached a peak.
President Obama recently kicked off a series of Middle Class Jobs & Opportunity Tours, and his first stop was in our hometown of Austin, Texas. He visited Capital Factory, a start-up incubator, to meet with a handful of entrepreneurs who are creating jobs that will drive Austin’s long-term growth. Our co-founder and CTO, Eric Falcao represented Mass Relevance in the meeting, and shared how our explosive growth is creating jobs in Austin’s ever-expanding tech market.