Ignite Your #SOCIALPOWERS
Ignite Your #SOCIALPOWERS
After a complete visual and architectural redesign, the Mass Relevance Platform is now faster and more flexible than ever. With guiding, action-oriented design, you can quickly discover what your audiences are talking about, create new stories, and amplify your brand. And with easy-to-use templates and our innovative Spaces technology, you can create and deploy engaging visual experiences in minutes so you connect with your fans in real-time.
Massive Brand Booster
The Mass Relevance Platform, trusted by the world’s biggest brands, sifts through millions of pieces of social content per second so you can easily bring your super fans together, amplify their voices, and create more conversation around the things they love. And with our full suite of discovery and moderation tools, you can find and curate the cream of the crop.
Platform Benefits
  • Conversation Igniter
    With the newly redesigned Discover section, you can quickly and easily identify story trends, monitor hot hashtags, peruse photos, and track top Tweets. What better way to start conversations on the fly?
  • Flexible Launcher
    Our Template Gallery arms you with a library of flexible templates to create, preview, and publish stunning visual experiences with a click. And since they’re organized around common scenarios, it’s easy to operate in real time.
  • Hypersonic Tracking
    Our reporting harnesses powerful data visualization to help you uncover the true social reach and effectiveness of your campaigns. You can even measure amplification and track what’s resonating best with your audience.
  • Workload Vaporizer
    With action-oriented menus, you don’t need an instruction manual to launch cool campaigns. And whether you want to create a new experience, monitor buzz, or get inspired, just follow the cues, do what you want to do, and get on with your day.
  • Coding Simplifier
    Spaces blows the limits off your campaign. After you embed code in a page once, you can effortlessly swap social experiences in the same space without additional coding--monthly, daily, or whenever your campaign needs it.
  • Organization Protector
    When you’re running multiple campaigns, you want shared assets to be super organized. Our new Manage section lets you create folders around campaigns so of all your images, Streams, Spaces, and other assets can be easily stored in one place.
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Conversation Igniter
With the newly redesigned Discover section, you can quickly and easily identify story trends, monitor hot hashtags, peruse photos, and track top Tweets. What better way to start conversations on the fly?
Flexible Launcher
Our Template Gallery arms you with a library of flexible templates to create, preview, and publish stunning visual experiences with a click. And since they’re organized around common scenarios, it’s easy to operate in real time.
Hypersonic Tracking
Our reporting harnesses powerful data visualization to help you uncover the true social reach and effectiveness of your campaigns. You can even measure amplification and track what’s resonating best with your audience.
Workload Vaporizer
With action-oriented menus, you don’t need an instruction manual to launch cool campaigns. And whether you want to create a new experience, monitor buzz, or get inspired, just follow the cues, do what you want to do, and get on with your day.
Coding Simplifier
Spaces blows the limits off your campaign. After you embed code in a page once, you can effortlessly swap social experiences in the same space without additional coding--monthly, daily, or whenever your campaign needs it.
Organization Protector
When you’re running multiple campaigns, you want shared assets to be super organized. Our new Manage section lets you create folders around campaigns so of all your images, Streams, Spaces, and other assets can be easily stored in one place.
Space Travel *Included With Subscription
Whether you want to put an experience on the moon, paid media, or your website, Spaces makes it easy. Just set the code once, and swap out experiences as often as you like without any additional coding. That’s one small step for your IT guy, one giant leap for your campaign.
CHOOSE YOUR VIZ
From Galleries to Polls, Q&As and more, our Template Gallery is loaded with an arsenal of pre-designed experiences that display social content in real-time. Combined with the ease of Spaces, you can quickly find and deploy the perfect visualization for any situation in a flash.

With new templates in the Mass Relevance Platform, we can easily create and publish real-time social experiences that are compelling to site visitors and bring sponsors to the forefront in unprecedented ways.

Greg Urbano
Product Manager, FOXSports.com

To me, less is more and the simplicity of the platform makes the experience very intuitive for both developers and marketers on our team.

Alan Weeth
Digital Marketing Manager, Hollister

With new templates in the Mass Relevance Platform, we can easily create and publish real-time social experiences that are compelling to site visitors and bring sponsors to the forefront in unprecedented ways.

Greg Urbano
Product Manager, FOXSports.com

To me, less is more and the simplicity of the platform makes the experience very intuitive for both developers and marketers on our team.

Alan Weeth
Digital Marketing Manager, Hollister
Take Your Campaigns to New Heights
We love working together with our clients to find innovative ways to connect and energize consumers. Here are a few examples of how top brands and media companies have ignited their #socialpowers.
This case study shares how Style.com and MAC Cosmetics tied user-generated images to Fashion Week and created the ultimate destination for their fashionista audience.
In this Expert Panel, 5 Brand Strategists from companies including TaylorMade, Finish Line, and Lexus, answer your top 5 questions about planning and developing effective social campaigns.
In this webinar, produced in partnership with AdAge, you’ll gain valuable insight from HSN’s Vice President of Emerging Media Marketing and NASCAR’s Senior Director of Digital Services on how to incorporate social into your brand storytelling.
Be One Of the First to See the New Platform