The First Platform that Puts
Social Engagement Anywhere
How it Works
People are talking. How do you integrate relevant social conversations into your media, marketing and advertising? Here’s how:
- Identify and capture brand-relevant conversations happening across a variety of social channels.
- Apply a limitless variety of filters to access the most valuable content.
- Display this filtered content as interactive visual experiences.
- Integrate customized social experiences into any digital destination to drive audience engagement and participation.
- Easily track, analyze and report on the progress and success of your integrated social experiences with our analysis products.
Social media interactions are constantly taking place that are meaningful to your brand. With the Mass Relevance Platform, you can source any social conversation or interaction that is happening in the world, and put it to use in your marketing and advertising. Discover the right content by sourcing data from keywords, specific user accounts, geo-locations, client apps and more.
- Pull data from multiple sources including Twitter, Facebook, Instagram, Google+, YouTube and more.
- Access 100 percent of Tweets, more than 450 million per day, in real-time. (See more about our official partnership with Twitter).
- Get at what’s most important to you or your brand through numerous discovery filters.
How do you sift through over 450 million pieces of social content a day to deliver one Tweet or photo to TV or your website – in real-time? The Mass Relevance platform provides you with a limitless number of filters to source and display the most relevant content in a matter of seconds. You can quickly apply rules that will eliminate profanity and spam, include or exclude Retweets, replies or content from specific accounts – and so much more.
Once you get started, you have unlimited access to our support team. We’ll help you become a master social curator to ensure you get the best content for your marketing and advertising efforts. Contact us to get a 15-minute demo and see the platform in action.
- Limitless number of filters allows you complete control over what you display.
- Filter out the noise and drive engagement with relevant content for your audience.
To stand out in this hyper-connected environment, you must be able to deliver visually stimulating, interactive and memorable experiences for your audiences. Now that you’ve curated relevant content through the Mass Relevance platform, you, your agency or the Mass Relevance team can create engaging social visualizations to be deployed anywhere. These visualizations can either be custom built or you can build social experiences on the fly through our Product Studio.
- Deploy rich interactive experiences to any digital endpoint – a website, Facebook page, mobile site, app, TV or Jumbotron - to reach and engage your audience.
- Deliver signature experiences that connect audiences to your brand and to each other by using our design and development teams to customize an experience that is just for you.
With Mass Relevance software, you can track the success of your integrated social content experiences. Report on engagement and amplification metrics like Tweets per minute and total volume of buzz generated to track and measure engagement and reach.
- Analyze and report on your social engagement successes.
- Discover real-time results and make changes on the fly.