Hot off the presses
Mass Relevance has been featured in some of the world’s and industry’s top publications, including Adweek, Fast Company, The Wall Street Journal, Forbes, Mashable and Advertising Age. We don’t want to brag, but you can read all about it here.
Tweets Will Power Doritos' 62-Foot SXSW Vending Machine Concert Stage
"Mama said knock you out," LL Cool J once quipped, and if you want him to rap those historic fighting words during South by Southwest in Austin, Tex., all you have to do is tweet.
NBC Works with Mass Relevance to Cover Presidential Inauguration
Covering political events, such as President Obama's January inauguration, entails the opinions, viewpoints, and thoughts of hundreds of journalists, politicos, and news anchors. How could NBC News filter to the best reports to show their viewers? With Mass Relevance, NBC was able to curate and provide the best of social reporting from the network's journalists and notable attendees via an on-air Twicker.
HSN Launches Redesigned Site - Stronger, Faster, More Social
The top multichannel retailer, HSN released a new design of the company's website. In partnership with Mass Relevance, HSN set new standards for customer engagement and eCommerce. The user-friendly platform is not only more efficient, but it also encourages a more social experience for customers, allowing them to share their product finds, thoughts, and reviews with their friends - ultimately influencing the shopping experience for others in real-time.
CBS Reveals Which NFL Teams Are Getting the Most Chatter During Playoffs
Trying to figure out how to keep up with all the chatter before, during, and after the big NFL playoff games? A collaboration between Facebook and CBS Sports - powered by Mass Relevance - gives audiences a detailed look at which teams and players are dominating the chatter on Facebook. An interactive map of the United States, filtered by gender and age, lets viewers see which teams receive more mentions in each state.
Twitter Voting Comes to 'NFL Countdown' as the Second Screen Expands
Using Mass Relevance's platform, ESPN added on-air graphics displaying live voting results to its show "Sunday NFL Countdown". In order to drum up fan enthusiasm, "The Countdown", which is ESPN's main NFL show, incorporated real-time Twitter voting from fans. Fans responded to questions using hashtags.
Brands Should Use Social Media to Engage Consumers, Amplify Messages, and Promote Trust
As revealed by a study released by Mass Relevance, the world's reliance on social media is good news for brands. The study found several interesting results, including the fact that consumers are more likely to trust brands that integrate social media, are more likely to engage with social brands, and are more likely to share the messages of brands that integrate social experiences into their own digital properties.
MTV Twitter Campaign Delivers 500,000 Votes Ahead of "Stars of 2012" Show
In partnership with Mass Relevance, MTK UK revealed that it received more than 500,000 votes ahead of the unveiling of its "Stars of 2012" show. Using the hashtag #mtvstars, the interactive campaign invited viewers to vote for the 60 artists that featured most heavily on MTV UK music channels.
Mass Relevance launches new tool to curate photos for TV
Displaying a tweet on TV? That was so 2012. Last month, Mass Relevance launched SocialPhoto™, a new tool that will allow “brands can easily tap into the social sharing already taking place on Instagram, as well as on Twitter, Facebook and Google+.” As 2012 wraps up, and photo platforms like Instagram evolve and grow, visualizing tweets on TV is not enough anymore.
Callaway Drives Buzz on Twitter For New Club
Callaway Golf is launching a social campaign via Austin, Texas, digital firm Mass Relevance that precedes the January launch of a high-tech driver. The effort, "Tweet to Unleash," targets year-round golfers who are inclined to engage in social media.