Austin, TX – January 28, 2014 – Mass Relevance, the technology leader in enabling social experiences, today announced the new Mass Relevance Platform, a first-class solution that allows brands, media and agencies to integrate authentic social content into engaging visual experiences with ease, speed and consistency like never before.
Mass Relevance clients make news every day with their unique marketing strategies fueled by interactive social experiences that engage and inspire their audiences like never before.
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Austin, TX – January 13, 2013 – Mass Relevance, the technology leader in enabling social experiences, today announced the appointment of Tim Kopp to its Board of Advisors. Kopp is a renowned marketing executive who helped pioneer new digital channels and strategies as Vice President, Global Interactive Marketing at the Coca-Cola Company and Head of Interactive Marketing for the $17 billion beauty care division at Procter & Gamble.
International Tennis Federation partners with Mass Relevance to drive real-time social engagement for Davis Cup by BNP Paribas
London – November 27, 2013 – Mass Relevance, the US-based technology leader in enabling social experiences, today announced that the International Tennis Federation (ITF) has launched an online and in-venue social hub on the Mass Relevance platform for its premier team competition Davis Cup by BNP Paribas.
London - November 21, 2013 – Mass Relevance (www.massrelevance.com), the US-based technology leader in enabling social experiences, has officially launched in the UK today. The company helps brands, media and agencies build innovative social experiences into their marketing and advertising campaigns.
Austin, TX – November 6, 2013 – Mass Relevance, the technology leader in enabling social experiences, today announced the appointment of Jesse Redniss to the newly created position of Chief Strategy Officer. Redniss, an Emmy-nominated entertainment executive, has been setting trends for multi-screen, digital brand building, creative development and marketing for the past 14 years.
San Francisco, CA and Austin, TX – Oct. 30, 2013 – Mass Relevance, the technology leader in enabling social experiences, and Klout, the standard for influence, today announced a strategic partnership to boost marketing performance by bringing earned media, in the form of Tweets, from top Klout influencers into television and brand content.
The Latin Recording Academy® Partners with Mass Relevance to Increase Viewership through Real-Time Social Experiences
Austin, Texas – OCTOBER 8, 2013 – Mass Relevance, the technology leader in enabling social experiences, today announced that The Latin Recording Academy® launched the #LatinGRAMMY Social Media Hub on the Mass Relevance platform. Through Mass Relevance, The Latin Recording Academy –known internationally as the Latin GRAMMY Awards® – is offering audiences an engaging, interactive online destination that integrates real-time, brand-relevant social content from Twitter, Instagram and Facebook.
New York, NY, September 9, 2013 – Style.com announced today four initiatives to bring our audience further into the global fashion conversation.
AUSTIN, TX – August 26, 2013 – Mass Relevance, the technology leader in enabling social experiences, today announced a partnership with Austin Film Society (AFS) to bring the best of social into a non-profit environment, merging film and creative media with technology. The partnership builds on Mass Relevance's extensive work with leading entertainment brands, ranging from the Oscars through studio giants Disney, Paramount and Universal Pictures, to allow AFS to drive buzz and create new revenue streams around screenings, film premieres and special events.