Business doesn’t stand still. Neither does our technology.

To meet the needs of your fast-moving business and the dynamic social space, we’ve formed a capability inside of Mass Relevance to innovate quickly and keep you ahead.

Mass Relevance Labs is collaborative, custom technology development. We work with you to build new features, products, and integrations to achieve the goals of relevance and engagement for your audiences. Whether you want to create an interactive TV experience or another social project, we can help.

Examples of these projects could include:

• New methods of filtering and moderating content
• Integration with your technology or partners
• Aggregating new sources of content
• Designing creative displays of social content
• Designing an interactive TV experience

Labs will build sustaining capabilities that integrate with our platform to serve you and other clients’ businesses. The benefit is that you get exactly what works for your business quickly, with collaborative new ideas from others, at a lower cost than building it yourself or through an agency.

A Labs project involves Mass Relevance marketing and technical experts working directly with your technology and business people. We will also work with your partners or bring others to the table. Together we define objectives and we will come back with options on how they can be solved. We will move fast and keep you involved along the way to ensure greater business impact at launch.

Sometimes we will invite clients to be flagship customers of new products at a significant discount. If you’re interested in being on the cutting edge of social curation and interactive TV, just ask to see our roadmap.

We think it’s a great way to build relevance together!