Step 1: Sourcing

Start by aggregating the social content that matters. This fills a pipeline of conversations that may have relevance. Our platform can pull in many sources of social content, but is optimized for Tweets. For example, with Tweets you can pull in content by user profile, link, keyword, geographic location, Twitter accounts, Twitter lists, favorites, and several other criteria.

Mass Relevance has Twitter Firehose API access which means it can source and analyze 100% of Tweets (over 250M/day) in real-time.  You can rest assured you will not miss a Tweet or count regardless of the volume.

Step 2: Filter & Moderate

Next, you can narrow in on the conversations and data that are relevant, engaging and safe. With a few clicks you can remove profanity, retweets, replies, spam, etc. (unless you want those sorts of things). And it’s all in real-time.

Want content with or without links? Tweets from a specific city? Only in English? With photos or videos? No link? With specific text? Content with emotional, positive or negative words? From celebrities or verified accounts? All of that is possible, and it’s just scratching the surface. Once you start using our platform you’ll realize the power you have to separate signal from noise. Seeing is believing. Contact us to get a 15 minute highlights demo.

Once you get started, you have unlimited access to our support team. We’ll help you become a master social curator to get the best content. Or we can do it for you.

Step 3: Display

You now have unlimited flexibility to deliver this curated conversation or data to “streams” to create engaging and interactive displays that can be displayed and used anywhere. Not only do we really mean anywhere, but also in any way.

You, your agency or we can create custom-designed displays of compelling real-time content on your web site, Facebook page, mobile site, mobile apps, TV, Jumbotron, or any digital display. You can also publish from one of our Twitter-approved display modules, including Q&A, Flock-to-Unlock, polls, filtered streams, ratings, photo galleries, counters, trending topics, top-tweeted links/products, and more. Or feed the content into your graphics systems with JSON API, XML API, or RSS feeds.

Step 4: Interaction

The great thing about social content, is you can integrate social participation into the experience which drives deeper engagement, amplifies a message, creates links back to your site, and creates followers.

• Poll or integrate voting functionality into a display.
• Follow posts and replies to create a ubiquitous Q&A capability around topics or products.
• Host a filtered real-time social chat with celebrities or executives, even integrating live video via UStream or Livestream.
• Create a ‘mad libs’ functionality where you ask the audience to post fun and directed content next to a product.
• Enable audiences to post to unlock a discount, coupon, trailer, exclusive content or something special.

You can use modules like these that we’ve already built or we can build something new through Mass Relevance Labs.

Why is “Curation” Important?

Engagement. People react and respond to content from other people. They pay less attention to ads, marketing speak, and boilerplate content. Engagement goes even higher if they see user generated content that is real-time, and relevant to their task, brand or topic of interest. And more still if this content is accessible in multiple places.

Engagement sounds great, but how does it drive business results? The answer is that it depends on your business. For publishers and broadcasters, engagement leads to tuning in, extended time watching shows, increased time on page, or increased page views (i.e. more advertising dollars or consideration for a product). For brands and retailers it means links, SEO content, follows, and conversion.

Relevant content gets audiences to look more closely at other content on the page, or complete an action when presented in the right way. This engagement leads to loyalty because customers had a good experience with your brand; an experience that is relevant to them and is “now”.

Relevance at your fingertips.

And the things we can do together…

With such deep controls for creating streams of conversations, anyone in your organization can find a use for our platform. This becomes a new way of creating experiences, adding social conversations to all areas of your business, at every contact point with your customers or audience.

All of this deep technology is backed by our expertise and maniacal focus on servicing and supporting our clients. Do you want help and social expertise? Need custom design? Want a partner to help you engage customers with relevant content? That is why we exist. We can help you achieve mass relevance with your audience!